Leadership

Introduction At NADA, many AI conversations centered on replacing human interaction. But a quieter set of operators asked a different question: What if AI expands our team’s capability instead of shrinking it? The human + AI path does not always produce the fastest short-term cost reduction. It tends to produce something else: compounding capability. What […]

Introduction At NADA, many AI conversations centered on automation as replacement. Replace call handlers. Replace schedulers. Replace BDC follow-up. Replace marketing execution. For some dealerships, that direction feels decisive and efficient. The question is not whether it works in month one. The real question is what it looks like 18 months later. What happens if […]

Introduction Last week at NADA, one pattern became difficult to ignore: booth after booth pitched AI as a way to remove humans from the customer conversation. On the surface, it sounded efficient. Underneath, it revealed a sharper division. The industry is standing at an automation crossroads. Two paths were on display, and they lead to […]

Introduction: When every booth promises AI, the hardest thing to find at NADA is clarity. Not clarity in features or demos… but clarity in outcomes. Clarity in ROI. Clarity in what actually changes for a dealership once the tool is deployed. This article explores why clarity has quietly become the defining advantage as AI saturates […]