Human + AI

Introduction At NADA, many AI conversations centered on replacing human interaction. But a quieter set of operators asked a different question: What if AI expands our team’s capability instead of shrinking it? The human + AI path does not always produce the fastest short-term cost reduction. It tends to produce something else: compounding capability. What […]

Introduction At NADA, many AI conversations centered on automation as replacement. Replace call handlers. Replace schedulers. Replace BDC follow-up. Replace marketing execution. For some dealerships, that direction feels decisive and efficient. The question is not whether it works in month one. The real question is what it looks like 18 months later. What happens if […]