Most dealership websites skip maintenance interval content, leaving customers to find answers from chain shops and third-party blogs. In this installment of the Fixed Ops Content Series, we show how expert-driven content not only captures search demand but also positions your dealership as the trusted authority in generative AI results—turning maintenance questions into appointments on your service drive.

Dealerships lose millions each year from unanswered service calls, while chain shops dominate search by answering the questions customers are asking. In this follow-up to our Fixed Ops Content Series, we explore how Q&A content helps dealerships capture search traffic, cut down on wasted calls, and create meaningful customer interactions that lead to lasting revenue.