SRQ Auto
Bradenton, FL • Commercial Trucks • Nov 2025 – Present (~3 months)
For years, Chris Hilgeman invested in expensive SEO vendors that never moved the needle and rented visibility through 3rd party marketplace listings and paid media. The results were always the same: position 42 on Google, flat engagement, zero content ownership. In November 2025, SRQ Auto made a different bet. They took content infrastructure into their own hands as a core competency on the Hrizn Content OS and developed a consistent, disciplined publishing cadence. In just 3 months, the results were transformational: a rising tide that lifted performance across the website, inventory listings, and the overall media mix.
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Google Impressions
GSC-Verified
Years of Rented Visibility
SRQ Auto spent years paying for SEO that produced nothing and renting visibility through paid media and 3rd party listing platforms. On Google, the average position was 42. On the marketplace, only 19.69% of listings were enhanced, just 77% had adequate descriptions, and the quality score sat at 89%. Every dollar spent on agencies and ads was a dollar that walked out the door when the contract ended. There was no compounding. No ownership. No content infrastructure.
“We spent years paying for SEO and buying visibility. Nothing stuck. Every time a vendor contract ended, we were right back where we started. Position 42 on Google. Flat marketplace engagement. We were renting our online presence.”
Own It, Don’t Rent It
SRQ Auto didn’t need another vendor or a bigger ad budget. They needed to stop renting visibility and start building infrastructure they owned. In November 2025, they adopted the Hrizn Content OS as an in-house core competency, developing a consistent publishing cadence targeting high-intent commercial queries and optimizing every marketplace listing from the ground up.
3 Months That Changed Everything
Starting November 2025, SRQ Auto built content infrastructure on the Hrizn Content OS with a disciplined cadence. GSC-verified search metrics and Trader Intelligence marketplace data show what happened next: a small dealer with 57 average listings outperforming national chains.
The Before and After
The GSC data tells the whole story. From October 2024 through October 2025, over a year of expensive SEO produced nothing: impressions drifted from 1,875/day down to 760/day, then slowly crawled back to ~1,600/day. Flat. Then SRQ Auto adopted the Hrizn Content OS in November 2025 and started publishing with discipline. Within weeks, Google recognized the topical authority. December: 8,200/day. January: 12,400/day. February partial data: 14,100/day. Three months of content ownership delivered what years of rented SEO could not.
Daily Impressions: Years of Flat, Then Hrizn
The timing was deliberate. Hrizn’s vehicle expensing guide covering Section 179 deductions, GVWR thresholds, and qualifying vehicles launched right as business owners started Q4 tax planning. Within weeks, Google rewarded it with position 1–2 rankings across dozens of queries: “section 179 deduction,” “tax write off for vehicle over 6,000 lbs,” “g wagon tax write off,” and more. A single article captured an entire topic cluster. That is what happens when you own the infrastructure instead of renting it.
What the Content Produced
Hrizn’s blog content didn’t just rank. It captured entire topic clusters. The vehicle expensing guide alone owns dozens of Section 179 queries at position 1–2. Meanwhile, marketplace listing optimization transformed how inventory appears to shoppers: enhanced listings jumped from 19.69% to 57.66%, adequate descriptions from 77% to 96%.
52% of organic traffic comes from desktop, a signature of commercial buyers researching work vehicles from their offices before making purchasing decisions.
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Enhanced
From 19.69%
Three months. Every metric. Rising tide.
Content infrastructure created a rising tide. Organic search authority lifted the website. Listing optimization lifted marketplace performance. And the compounding visibility across both platforms lifted the entire media mix. The marketplace YoY comparison shows what disciplined content ownership produces when it replaces years of rented results.
Marketplace YoY: Jan 2025 vs Jan 2026 (Indexed, Baseline = 100)
SRQ Auto proved that content ownership beats rented visibility.
Years of rented visibility. Three months of content ownership. The difference:
“We stopped renting our visibility and started owning it. Three months on Hrizn did more for our online presence than years of agencies and ad spend combined. The content compounds. The rankings hold. And we own every bit of it.”
A small dealer. Three strategies. Results on every platform. See how IdeaCloud powers research, how Composer produces content, and what this looks like for other dealerships.
