Win Customers from Competing Brands
Every shopper considering a competitor is a conquest opportunity. Create content that intercepts their research and makes the case for your brand.
Conquest Marketing Dashboard
Hrizn platform configured for conquest marketing.
Challenges for Conquest Marketing
Conquest marketing targets customers considering competitor brands. Hrizn creates comparison content that wins shoppers to your brand.
Brand Loyalty
Shoppers often start with a brand preference. Breaking that takes compelling content.
Comparison Research
Shoppers compare brands extensively. If you're not in the comparison, you lose.
Competitive Positioning
Highlighting your advantages without disparaging competitors.
Search Visibility
Ranking for "[Your Brand] vs. [Competitor]" searches.
How Hrizn Helps
Comparison Content
Create head-to-head comparisons that highlight your brand's advantages.
Conquest Keywords
Target searches where shoppers are comparing your brand to competitors.
Objective Positioning
Present fair comparisons that build trust while showcasing strengths.
Cross-Shopping Content
Content for shoppers actively considering multiple brands.
Benefits for Conquest Marketing
Capture cross-shopping traffic
Win customers from competitors
Rank for comparison searches
Build brand consideration
Objective, trust-building content
Expand your addressable market
12,750+
Pages Created
+127%
Organic Traffic
3,000+
Topics Covered