Sunset Hills Subaru
Jim Keras Automotive Group • ~9 months on Hrizn
How One Dealership Turned Organic Search Into a Primary Growth Engine: Using Hrizn as Always-On Content Infrastructure
0
Organic Growth
Year over Year
The Results Speak for Themselves
0
YoY Organic Growth
26.53%
Organic Search Share
Up from 14.69%
~6.0M
Search Impressions
In 2025
~6
Avg Search Position
From ~27
$812K
Fixed Ops Growth
Year over Year
194
Pieces of Content
~25-30 per month
The problem with dealership SEO is simple:
Most stores don't have a content system. They have bursts of effort, occasional blog posts, thin OEM pages, and a paid-media dependency they can't break. Then they flipped the model. Instead of treating SEO as a project, they treated content like infrastructure: something that runs every week, compounds every month, and turns search into a repeatable acquisition channel.
"We were dealing with the same limitations most dealerships face... thin OEM content and inconsistent publishing."
RS
Robert Smith
Marketing & Digital Strategy
From Struggling to Dominating
Sunset Hills Subaru moved off a traditional SEO provider and deployed Hrizn as an always-on content operating system. In under one year, Organic Search moved from "supporting channel" to one of the dealership's primary growth engines.
Channel Mix Shift
0
Organic Share
Up from 14.69%
Search Performance
Organic Users Growth
"After we committed to publishing consistently... sometimes daily... that's when organic stopped being a supporting channel and became a real growth engine for us."
RS
Robert Smith
Marketing & Digital Strategy
Search Visibility Exploded
Search growth happens two ways: You buy it or you earn it. This is 100% earned growth.
12x Impression Growth
12x
Impression Growth
Q1 to Q4
~6.0M
Total Impressions
In 2025
~75.5K
Clicks
More than doubled
~5.9
Avg Position
From ~26.8
Content-Driven Discovery
0
From Content
of all clicks
Primary Discovery Drivers
Informational articles
Expert content
Deep brand governance
Social Distribution
Model research content
Inventory content
Comparison Content
Event Content
"We didn't grow by capturing more branded searches. We grew by expanding discovery."
RS
Robert Smith
Marketing & Digital Strategy
How Hrizn Made It Possible
Before Hrizn
Thin OEM content
Inconsistent publishing
Limited bandwidth
Reliance on paid media to hit volume goals
With Hrizn
Targeted real shopper questions tied to high-intent searches
Built a consistent publishing cadence without internal burden
Maintained voice, compliance, and governance by design
Scaled content production without adding headcount
194
pieces of content
~25-30 pieces per month
consistent publishing
1
rooftop, no extra staff
"This wasn't about a unique team or a unique market. It was about disciplined execution of a system."
FP
Freeman Peterman
Executive Leadership
Top regional sales performer in a down market
+$813K
Growth YOY in Fixed Operations CPRO
<$16K
Hrizn Investment YOY
and a little daily discipline
"2025 was a record year for service, and we materially outperformed other Subaru stores in variable ops as well in our region during a significant down market."
FP
Freeman Peterman
Executive Leadership
Sunset Hills Subaru won by committing to infrastructure.
Expanded search visibility at scale
Dramatically improved rankings
Shifted organic search to a primary acquisition channel
Reduced reliance on paid traffic to sustain growth
Outperformed their regional peers in a down market
Rang over $800k increase in fixed ops
The outcome wasn't just more traffic. It was a fundamental shift in how demand is captured.