Sunset Hills Subaru
Jim Keras Automotive Group • ~9 months on Hrizn
A family-owned St. Louis institution since 1972. A 2024 Subaru Retailer of the Year Runner-Up. A 2025 Community Commitment Award winner. And like every other dealership in America - dependent on paid media with no organic content engine. Until they deployed Hrizn.
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Organic Growth
Year over Year
The Gap That Reputation Alone Cannot Close
Five decades of community trust, industry awards, and a strong service operation could not solve the one problem every dealership shares: organic discovery. Shoppers searching for Subaru service tips, model comparisons, or maintenance guides were landing on competitor pages - not Sunset Hills. The content that existed was thin OEM boilerplate and occasional blog posts that never gained traction. Paid media kept the pipeline moving, but it was a treadmill - stop spending and traffic stops immediately. They needed a system that compounds, not a budget that depletes.
“We were dealing with the same limitations most dealerships face... thin OEM content and inconsistent publishing.”
Infrastructure, Not a Project
Instead of another SEO vendor running a campaign, Sunset Hills treated content like infrastructure. Hrizn became the engine that publishes every week, targets real shopper questions, and maintains brand governance without adding a single person to the team.
“This wasn't about a unique team or a unique market. It was about disciplined execution of a system.”
The Results Speak for Themselves
Verified data from Google Analytics and Google Search Console. These are not projections - this is what happened after Hrizn content went live.
What the Data Looks Like
In March 2025, Sunset Hills replaced their traditional SEO provider with Hrizn. Within weeks, the publishing cadence shifted from occasional to daily. 194 pieces of content went live over 9 months - service guides, model research, comparison pages, and local content - all built from real search demand data.
Channel Mix Shift
Organic search nearly doubled its share of total acquisition - from a supporting 14.69% to a primary 26.53%.
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Organic Share
Up from 14.69%
12x Impression Growth
Google Search impressions grew 12x from Q1 to Q4 - entirely earned, not paid.
“After we committed to publishing consistently... sometimes daily... that's when organic stopped being a supporting channel and became a real growth engine for us.”
Content-Driven Discovery
80% of all organic clicks came from content pages Hrizn created - not the dealership homepage or existing OEM pages. The content does not stop working when the budget runs out.
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From Content
of all clicks
Top regional sales performer in a down market
From the executive leadership at Jim Keras Automotive Group:
“2025 was a record year for service, and we materially outperformed other Subaru stores in variable ops as well in our region during a significant down market.”
One dealership. Nine months. A 60.7% organic surge and $813K in fixed ops growth - on less than $16K invested. See how IdeaCloud discovers the right topics, how Brand Voice keeps every page on-brand, and what this looks like for single rooftop dealerships.
