Modern Automotive Group
16 Dealerships • Apr-Oct 2025 (~7 months)
How Modern Automotive Drove Step-Function Organic Growth Across a 16-Dealership Portfolio Building Helpful Content Infrastructure on Hrizn
0
ASC Events
Across 16 Dealerships
Portfolio-Level Outcomes
April - October 2025: Standardized conversion activity and direct shopper engagement across 16 dealerships
0
ASC Events
Industry-standard conversions
~270K
Organic Sessions
Across portfolio
~170K
Organic Users
Portfolio-wide
~5,300
Form Submissions
Direct engagement
~6,700
Click-to-Call
Real shopper contact
16
Dealerships
Full portfolio deployment
Year-Over-Year Performance Across 16 Dealerships
In an industry where year-over-year growth in standardized event activity and direct shopper engagement is often modest or flat, the distribution observed across Modern's footprint represents a material deviation from typical organic performance patterns.
ASC Events: YoY Performance
Increased ASC Events YoY
88%
(15 of 16)Grew ASC Events by ≈50% YoY
42%
(7 of 16)More than Doubled ASC Events
30%
(5 of 16)Re-imagine Process and Operations...
Modern was already performing well in organic search. Their previous vendor delivered acceptable results, and the group did not see a major performance problem. The real challenge was structural. The team wanted full control of SEO and content quality. They wanted to stop training outside vendors who did not understand their markets. They needed more content than one person or one agency could ever create manually.
"Modern Automotive did not need a rescue. They needed acceleration. Hrizn delivered a force multiplier that made in-house SEO viable at scale."
GL
Gary LaDue
Director of SEO & Content
99% of Post-Search Engagement Happens Outside Paid Clicks
"Compete for the other 99% with helpful content infrastructure…"
0
Organic & Other
of post-search engagement
Three Immediate Opportunities
Force Multiplier
Hrizn gave Modern the ability to publish consistent, relevant, data-driven content at a pace that a single SEO specialist could never match.
Deeper Search Insights
The team could look directly at what shoppers were searching for, what questions they were asking, and what information mattered most.
Marketing Stack Alignment
Hrizn informs social content, email ideas, CDP messaging, and even offline creative and media planning.
"Hrizn did not replace a failing vendor. It accelerated a strong internal plan and delivered a capability that even a seasoned SEO professional could not replicate alone."
GL
Gary LaDue
Director of SEO & Content
Individual Dealership Performance
Reporting Period: April 1, 2025 - October 31, 2025
Store Performance: Organic Growth vs ASC Events (%)
Modern Chevrolet of Burlington
Content Published
35 articles, 7 model research
Organic Growth
+109.50%
ASC Events
+69.70%
Avg Position
37.9 → 10.9
Modern Nissan of Hickory
Content Published
35 articles, 6 model research
Organic Growth
+145.8%
ASC Events
+205.60%
Avg Position
32.7 → 8.9
Modern Nissan of Lake Norman
Content Published
33 articles, 6 model research
Organic Growth
+50.20%
ASC Events
+72.70%
Avg Position
27.6 → 9.8
Modern Mazda of Burlington
Content Published
35 articles, 7 model research
Organic Growth
+74.80%
ASC Events
+173.60%
Avg Position
34.5 → 10.1
Modern Hyundai of Concord
Content Published
38 articles, 6 model research
Organic Growth
+71.60%
ASC Events
+105.10%
Avg Position
30.4 → 12.6
Modern Infiniti of Winston-Salem
Content Published
38 articles, 10 model research
Organic Growth
+68.70%
ASC Events
+11.40%
Avg Position
36 → 10.7
Average Position Improvements
Chevrolet Burlington
Before
#38
+27 spots
After
#11
71% improvement
Nissan Hickory
Before
#33
+24 spots
After
#9
73% improvement
Nissan Lake Norman
Before
#28
+18 spots
After
#10
64% improvement
Mazda Burlington
Before
#35
+24 spots
After
#10
71% improvement
12x
Impression Growth
Best performer
36%
Hrizn Content Share
Of impressions (best)
Page 1
Visibility Achieved
Across portfolio
Pillars of World-Class Content
600+
pieces of content
across 16 dealerships
Content Pillars
Informational articles
Model research
Vehicle comparisons
Helpful guides
FAQs & Specs
Local content
How Hrizn Made It Possible
The Challenges
Needed full control of SEO and content quality
Training outside vendors who didn't understand markets
More content needed than one person could create
Strategy rooted in data, not guesswork
The Solution
A force multiplier for in-house SEO team
Search insights deeper than traditional automotive SEO
Platform aligned with broader marketing stack
Consistent, predictable, always-on content source
Material deviation from typical organic performance patterns
15/16
Stores Grew ASC Events
88% success rate
5/16
More Than Doubled
30% achieved 2x+ growth
16
Rooftops Deployed
Full portfolio coverage
"In an industry where year-over-year growth in standardized event activity and direct shopper engagement is often modest or flat, the distribution observed across Modern's footprint represents a material deviation from typical organic performance patterns."
GL
Gary LaDue
Director of SEO & Content
Modern Automotive won by deploying infrastructure at scale.
88% of stores increased ASC Events YoY
30% more than doubled ASC Events
Full control of SEO and content quality
In-house SEO viable at scale
Data-driven strategy across 16 rooftops
Consistent publishing without internal burden
When Hrizn is deployed at scale and used consistently, the likelihood of material organic improvement increases, and the ceiling of impact rises decisively.