Let’s Be Honest: Your Dealership’s Cookie-Cutter Website Needs a Content Overhaul

Let’s be honest: You know your dealership’s website isn’t winning any awards. It’s a cookie-cutter, out-of-the-box experience that looks just like the next Toyota or Chevy dealer down the road. Unless someone is searching for your dealership by name or you’re spending a small fortune on paid search ads, your site probably isn’t being found in search. And that’s a big problem.

But don’t worry, you’re not alone—and there’s a way to fix it.

The Harsh Truth About OEM-Approved Website Providers and Their Templates

Most dealership websites are built using templates provided by OEM-approved website vendors. They’re convenient and meet manufacturer guidelines, but they come with serious limitations:

• Generic Design: Your website looks just like your competitors’, making it hard to stand out and engage visitors.
• SEO Add-On Packages: Let’s call them what they are—ineffective. These SEO services are often filled with outdated, templated content that Google’s algorithm has no love for.
• Limited Content Customization: The content you’re given is sparse, unhelpful, and, frankly, not what car shoppers are looking for. It doesn’t answer their questions or build trust.

So what happens when Google releases a major core update, like the November 2024 Core Update? Your OEM-approved, cookie-cutter site, optimized for 2015’s search rules, takes a nosedive in the rankings. Google’s latest update places an even stronger emphasis on helpful, original, and user-first content. If your content is thin, outdated, or recycled from a template, you’re in trouble.

Why Generic SEO Content Is a Losing Game

Google has made it clear: The days of gaming the system with SEO tricks are over. The November 2024 Core Update is a reminder that Google wants to reward websites with high-quality, relevant content. If you’re relying on SEO packages from your website provider, here’s what you need to know:

• Templated Content Hurts You: If the same vehicle descriptions and blog posts are being used by dozens of other dealerships, Google sees that as duplicate content. Instead of helping your site rank, it can actually penalize you.
• Outdated SEO Practices: Keyword stuffing, irrelevant content, and generic pages aren’t going to cut it anymore. Google’s algorithm is smarter, and it’s designed to surface content that genuinely helps people.

How Hrizn Empowered a Single Team Member at Audi of Jacksonville

Take it from Audi Jacksonville, part of the Hanania Automotive Group. After Google’s November 2023 broad core update, their organic keyword rankings and visibility took a significant hit. By March 2024, ongoing core and spam updates had compounded the problem, making a strategic SEO recovery plan urgent.

The Hrizn Solution: On April 8th, 2024, Audi Jacksonville began using Hrizn Composer to consistently publish SEO-optimized content. Even a single dealership team member, with no prior content creation or SEO experience, was able to create and post engaging, people-first content using our AI platform. The results over the next six months were nothing short of remarkable:

• 144% Increase in keywords ranking in positions 1-3.
• 286% Boost in keywords ranking in positions 11-20.
• 433% Growth in keywords ranking in positions 4-10.
• 2485% Increase in SERP feature visibility, massively enhancing online presence.

Organic traffic surged by 109%, equating to an additional 8,856 monthly organic visits, according to SEMrush. This recovery was driven by regular, AI-generated content that adhered to SEO best practices, simplifying the content creation process and driving sustained growth—all achieved by one empowered team member.

Your Website Needs a Content Overhaul—Enter Hrizn

Here’s where Hrizn comes to the rescue. We understand that creating high-quality, engaging content is a massive time investment. That’s why we developed our AI-driven platform to make your dealership’s website not just functional, but exceptional.

1. Quick Onboarding and Easy Content Creation

Hrizn can onboard any dealership in 10 minutes or less and empower anyone at the dealership—even those with no prior content or SEO training—to create engaging, SEO-optimized content in just 5 minutes. Say goodbye to waiting on expensive agencies or struggling with uninspired, templated content.

2. High-Quality, People-First Content

Our AI doesn’t just churn out words; it crafts content tailored to address the questions car shoppers are actively searching for. From “Best used SUVs for families in [Your City]” to “How to get the best trade-in value for your car” and “Top-rated service centers for Audi vehicles,” Hrizn empowers your team to generate informative, engaging articles. These pieces help your dealership rank for local, intent-driven searches, turning your website into a valuable resource for car buyers and service seekers.

3. Automatic Schema Markup

Hrizn ensures your content is optimized for search engines with Schema.org markup. This helps Google understand your content and boosts your chances of appearing in rich search results, making your inventory more discoverable.

The Core Update Wake-Up Call

If you’re thinking, “My website will be fine,” think again. The November 2024 Core Update is a wake-up call. Google is only getting smarter about recognizing low-quality content. To compete, your dealership needs to invest in content that’s unique, helpful, and tailored to what car buyers are actually looking for.

The Cost of Inaction

Here’s the harsh truth: Doing nothing will cost you. If you don’t adapt, your website will continue to slip further down in search rankings. And with every drop in ranking, you lose potential customers to competitors who are getting it right.

Meanwhile, you’ll keep pouring money into paid search just to stay afloat—money that could be better spent investing in a content strategy that delivers long-term results.

Let Hrizn Help You Stand Out

It’s time to ditch the cookie-cutter website experience and start investing in content that makes your dealership stand out. With Hrizn, you get:

• Effortless Content Creation: Our AI-driven platform does the heavy lifting, helping even a single team member create engaging, SEO-optimized content that aligns with Google’s latest standards.
• Higher Visibility: Stop relying on paid ads and start seeing the organic search results you deserve.
• Reduced Marketing Costs: Why throw money at ineffective SEO packages when you can have high-quality content that drives real traffic?

Ready to Revolutionize Your Website?

Let’s be honest: Your dealership deserves better. Stop blending in with the competition and start standing out with Hrizn. It’s time to grab your SEO strategy by the horns and turn your website into a powerhouse that attracts and converts car buyers.

Book a demo with Hrizn today and see what a real content strategy can do for your dealership.