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      <video:title>Hrizn is for Everyone - Free around and find out. #helpfulcontent #agency #automotivemarketing #seo</video:title>
      <video:description>Hrizn is for everyone.
From local dealers to powerhouse agencies and platform providers... this is the AI-powered content engine built to scale with you. 💥

🚗 Create faster.
📈 Rank higher.
⚡ Connect better.

The future of automotive marketing isn’t coming... it’s here.
Watch the full podcast for the *real* story behind the movement 👉 https://www.youtube.com/watch?v=TMgshZV5qu0

\#Hrizn #AIContent #AutomotiveMarketing #DigitalRetail #ContentMarketing #CarDealership #SEO #AIForAgencies #MarketingTools #YouTubeShorts #DealerInsights #MarketingTech #FutureOfWork #ViralShorts #Shorts</video:description>
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      <video:title>AI Eliminated - The search you knew is changing forever! #contentmarketing #autodealers #agency #seo</video:title>
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Your value isn’t in the repetitive tasks. It’s in how you think. How you lead. How you create.
AI isn’t the end... it’s the invitation to step into more meaningful work.

Are you ready to redefine your role?

🎙️ Full conversation on the Dealer Insights Podcast:
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      <video:description>Google Spam Policy Guidelines
https://developers.google.com/search/docs/essentials/spam-policies

Dealer Insights Podcast is brought to you in part by Strolid, the premiere automotive BDC solution.

Guest
Matt Copley, HRIZN https://hrizn.io/
HRIZN is offering a free account to listeners with their Free Around and Find Out campaign.

Summary
In this episode of the Dealer Insights Podcast, Michael Donovan and Matt Copley discuss the evolution of SEO and AI in the automotive industry. They explore the importance of quality content, the impact of Google&apos;s algorithm changes, and the need for collaboration with AI to enhance content marketing strategies. The conversation emphasizes the significance of building a customer-centric experience and leveraging data for marketing success. They also highlight the role of agencies in SEO and the necessity of adapting to the changing landscape of digital marketing.

The changes to Google in 2025 for tier 3 dealerships is having an impact. The SEO practices and techniques are no longer generating the results in ranking and organic traffic. In some cases the SERP will return an AI overview and Search Generative Experiences (SGEs) suppress position 1 2-4 full scrolls below the fold.  Google is syndicating and summarizing content without consistent attribution or clicks, which makes them the supplier and competitor. The only way to be above AI Overview is with Google Ads.  

How do dealers navigate these changes?
Leverage the data available in GA4, Google Ads, and Search Console to capture the 2025 trend. 
Explore external tools like SEM rush to gain a deeper understanding of performance.

SEO Data-driven Questions for dealerships
1. Keyword Count: How many keywords is your dealership ranking for?
2. Index Analysis: How many pages are currently indexed on Google?
3. Exposure/Activity Trend: What is the YTD trend for Impressions and Clicks (organic)?
4. Mutual Keywords: What top keywords are being targeted in Google Ads and SEO?
5. Anal</video:description>
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      <video:title>The Future of Work: AI, Management &amp; Human Skills with Matt Copley - Part Two</video:title>
      <video:description>This episode is proudly sponsored by FounderCatalyst.
Get 5% off their services by clicking this link:
👉 https://2ly.link/1zDIJ

Startup Management, AI, and Parenting in the Digital Age | Matt Copley on Founders Unplugged (Part 2)
🧠👨‍💼🎮

In this episode, Matt Copley—Co-Founder and CRO of HRIZN (Horizon)—returns to dive into the often-overlooked world of management inside startups, and what the future of leadership looks like in the age of AI. Greg and Matt get into the real challenges of growing a team, building company culture, and navigating change as both founders and parents. This one blends hard-earned business wisdom with honest reflections on parenting, media, gaming, and the importance of curiosity in a world racing ahead.

🎙️ We explore:

The link between management and execution
Why most founders lack real management experience
The cultural and operational shifts AI will force
How managers can thrive with AI—not fear it
Why company culture is your hidden brand
Navigating the paradoxes of modern parenting
Gaming, screen time, and raising curious, thoughtful kids
The looming power of quantum computing and what&apos;s next

📌 Chapters:
00:00 – The Value of Management in Business
06:07 – The Importance of Effective Management Skills
11:59 – Navigating the Challenges of Management
18:06 – The Impact of AI on Management Roles
23:55 – The Future of Work and Management
29:53 – Cultural Shifts and the Evolution of Management
32:35 – The Evolution of Media Consumption
35:02 – Parenting in a Digital Age
40:04 – Navigating the Paradox of Permission
46:05 – The Role of Gaming in Development
49:06 – Curiosity vs. AI: The Human Edge
51:52 – Quantum Computing and Future Possibilities

💡 Top Takeaways:

Founders must learn to manage—not just lead
AI will replace roles that resist reinvention
Culture and execution go hand in hand
Kids don’t need bans—they need context and trust
Curiosity is the edge humans have over machines
Everything is possible—if you&apos;re bold enough t</video:description>
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      <video:description>This episode is proudly sponsored by FounderCatalyst.

Get 5% off their services by clicking this link:
https://2ly.link/1zDIJ

--------------------------------------------------------------------------------------------------------

The Emotional Ride of Building Horizon: AI, Autos, and Entrepreneurship | Matt Copley on Founders Unplugged
🚗✨

In this episode, Matt Copley—Co-Founder and CRO of HRIZN (Horizon)—joins Greg McCallum to unpack his journey from selling cars to reshaping the automotive industry through generative AI. From coaching his son’s baseball team to bootstrapping a high-growth AI startup, Matt shares an unfiltered view of what it really means to build something from the ground up.

🎙️ We explore:

The evolution of vehicle acquisition and automotive ad tech

Navigating burnout, layoffs, and starting over

The emotional rollercoaster of being a founder and a father

The real value of asking for help—and how it shaped HRIZN’s growth

Why continuous onboarding matters more than ever

Bootstrapping, product-market fit, and the discipline of building slowly

The power of execution vs. having “the big idea”

📌 Chapters:
00:00 – Intro to Matt &amp; HRIZN
09:59 – Journey into Automotive
20:09 – From Retail to Ad Tech
30:03 – Founding HRIZN
31:00 – Reinventing Vehicle Acquisition
34:12 – Product-Market Fit Lessons
36:50 – Emotional Challenges of Founding
41:04 – Support Systems &amp; Family
46:01 – The Power of Asking for Help
48:57 – Continuous Onboarding &amp; Engagement
56:10 – Bootstrapping &amp; the Road Ahead

💡 Top Takeaways:

Execution beats ideas—every time

Founders must sell the vision daily

A strong support system is non-negotiable

Asking for help opens unexpected doors

Bootstrapping allows for creativity and control

--------------------------------------------------------------------------------------------------------

Follow Matt on LinkedIn here: 
https://www.linkedin.com/in/matthewcopley/

Check out HRIZN here:
https://hrizn.io/

Want a 1-hour free </video:description>
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